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4 Tips for Using Your Youtube Channel

4 Tips for Using Your YouTube Channel

YouTube channels are as popular as ever and many times the first place people look to watch content.  Here are a few tips should you decide to start your own YouTube channel.

1.Check your analytics

You want to create content that is engaging. With an estimate of over 3 billion searches on YouTube every month, it’s still one of the most popular sites that people use to search for information. So watch time will impact YouTube searches and suggested content.

YouTube, just like Google, wants viewers to have a good experience when surfing their site. YouTube tracks engagement and favors the videos that are most engaging at the top of the search results.

To check on how engaging your videos are, look at your channel’s analytics:
Video Manager > Analytics > Interest Viewers > then click on the individual

2. Don’t settle for the default thumbnail

Youtube will pick a thumbnail for you, but you can easily capture the best moment in your video with a screen capture or a photo. Access the thumbnail change area by clicking on Edit Video and click on Custom Thumbnail.  YouTube will ask for you to upload, just realize it cannot be larger than 2 MB.  The thumbnail image can help attract viewers to watch!

3. Create playlists

Playlists are searchable and can show up as suggestions.  CTV’s YouTube Channel features a playlist for each of our nine cities.  By creating a playlist, it’s a great way to get your other videos in front of the right audience.  This should also increase watch-time and creates another way for your videos to appear in search results and suggested videos.

4. Use chapter marks

YouTube allows you to chapter mark events in your video.  For example, if you are posting a full game or concert on your channel, you can mark when certain highlights or events occur in your video.  By going into Edit Video; enter into the Description Field the timecode of the event and then you can enter a brief description after. Below is an example:
00:32               Touchdown Pass Cook to Domke
Viewers can click on the timecode and it takes them right to the highlight.

I hope these hints help your YouTube channel!

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