The Challenge:

Fire Prevention Day is an annual opportunity for Little Canada Elementary School students to visit their firehouse and learn safety tips. The City of Little Canada asked CTV to cover the event in order to showcase the Public Safety Department‘s ongoing community engagement efforts. 

The Approach:

CTV Producer Jared Wiedmeyer used a Canon C100 camera and tripod on this single day shoot. Along with interviews, he decided to take many shots of the firefighters demonstrating the fire hoses with students to capture the relationship building aspect of the event. 

The Solution:

A story that builds trust. The video became popular on social media, with community members and parents thanking the firefighters for their engagement. 

The Stats: 

The video was viewed 2.6K times on Facebook, and shared over 30 times.