After the death of Daunte Wright, schools all over Minnesota held student walkouts for racial justice, including schools in our nine northern suburbs.
Student walkout participants wanted their message to be heard across communities. However, the walkout was being held at their schools and not public spaces. Because of this, only students and faculty would be allowed to watch and listen to the walkout.
The students wanted to find a way to be able to spread the messages that were spoken at the event with the general public. Luckily, their neighborhood production partner NineNorth was there to help.
We assigned our production team to cover these events. They prepared by reading up on the event’s dates, time and locations.
While our team knew when and where the event would take place, they didn’t know exactly what was going to happen. They didn’t know if the students would be speaking or where they were going to walk to.
So when they showed up to the walkout, they had to work on the fly a bit. To make the process easier, they made sure to show up early. They talked to students and faculty to find out what their expectations were for the event.
Our team captured the both of the Irondale and St. Anthony walkouts. We recorded students marching, making speeches and chanting. We then edited and uploaded the videos to our Facebook, channel and website.
The videos combined had nearly 2,000 views and over 2,500 people reached on our Facebook page. They received over 130 engagements on Facebook as well.
Because of our production partnership with our cities, the students were able to use their voices and spread their messages even further through our videos.
Is there an event taking place within your organization that you want to capture? Is there a message you’d like to spread through video? Please reach out if you’d like to work together!community | community-media | events | featured | neighborhood-networks | services | social-media | video-production |